This study, commissioned by Akina Mama wa Afrika (AMwA), aimed to understand Uganda’s media reporting of sexual and reproductive health and rights (SRHR). AMwA commissioned the African Centre for Media Excellence (ACME), renowned for its expertise in media analysis, to conduct a comprehensive examination of SRHR coverage across print, electronic, and online platforms. The research period spanned from January 1st to June 30th, 2023, encompassing a diverse range of media sources and providing a valuable snapshot of how SRHR was represented in the Ugandan media landscape.

By leveraging ACME’s well-established methodologies for quantitative content analysis, the study scrutinises the volume, nature, and framing of SRHR coverage across various media platforms. This approach delves beyond mere statistics to illuminate the dominant narratives and framing techniques employed by the media, shedding light on potential biases and prevailing perspectives surrounding these critical issues.

Read the full report here: Research report on Ugandan media coverage of SRHR